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Design DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500 successful logos from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. The design briefs and company histories illustrate how and why the logo design successfully portrays its message. Case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. Focus On sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.
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Legacy: A Genetic History of the Jewish PeopleBy Harry Ostrer
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Who are the Jews--a race, a people, a religious group? For over a century, non-Jews and Jews alike have tried to identify who they were--first applying the methods of physical anthropology and more recently of population genetics.
In Legacy, Harry Ostrer, a medical geneticist and authority on the genetics of the Jewish people, explores not only the history of these efforts, but also the insights that genetics has provided about the histories of contemporary Jewish people. Much of the book is told through the lives of scientific pioneers. We meet Russian immigrant Maurice Fishberg; Australian Joseph Jacobs, the leading Jewish anthropologist in fin-de-siècle Europe; Chaim Sheba, a colorful Israeli geneticist and surgeon general of the Israeli Army; and Arthur Mourant, one of the foremost cataloguers of blood groups in the 20th century. As Ostrer describes their work and the work of others, he shows that to look over the genetics of Jewish groups, and to see the history of the Diaspora woven there, is truly a marvel. Here is what happened as the Jews migrated to new places and saw their numbers wax and wane, as they gained and lost adherents and thrived or were buffeted by famine, disease, wars, and persecution. Many of these groups--from North Africa, the Middle East, India--are little-known, and by telling their stories, Ostrer brings them to the forefront at a time when assimilation is literally changing the face of world Jewry.
A fascinating blend of history, science, and biography, Legacy offers readers an entirely fresh perspective on the Jewish people and their history. It is as well a cutting-edge portrait of population genetics, a field which may soon take its place as a pillar of group identity alongside shared spirituality, shared social values, and a shared cultural legacy.
Review
"... for the specialist and anyone touched by the enduring debate over Jewish identity, this book is indispensable." - The Jewish Daily Forward
About the Author
Harry Ostrer, MD is Professor of Pathology and Genetics at Albert Einstein College of Medicine and Director of Genetic and Genomic Laboratories at Montefiore Medical Center. In October 2010, he was named to the Forward 50 list of "people who have made an imprint in the past year on the ways in which American Jews view the world and relate to each other."
Legacy: A Genetic History of the Jewish PeopleBy Harry Ostrer PDF
Legacy: A Genetic History of the Jewish PeopleBy Harry Ostrer EPub
Legacy: A Genetic History of the Jewish PeopleBy Harry Ostrer Doc
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Legacy: A Genetic History of the Jewish PeopleBy Harry Ostrer rtf
Legacy: A Genetic History of the Jewish PeopleBy Harry Ostrer Mobipocket
Legacy: A Genetic History of the Jewish PeopleBy Harry Ostrer Kindle
